Test your knowledge: Keyword research and website structure Week 2

Question 1 Which of the following best describes keyword research?

• The process of finding the terms people use in the search engine.
• The process of creating fictional representations of ideal customers.
• The process of increasing the visibility of webpages in the search engines.
• The process of placing advertisements within the search engine. 

Question 2 Fill in the blank: _____ refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in the search results.

• Keyword stuffing
• Keyword analysis
• Keyword relevance
• Keyword ranking

Question 3 Which of the following are reasons to plan out a website’s structure? Select all that apply.

• Improve user experience 
• Spend less on advertising
• Create a consistent and readable URL structure
• Assist the search engine crawlers

Question 4 Which of the following are tips to consider when creating a website’s structure and navigation? Select all that apply.

• Ensure some pages are not reachable by any internal links
• Use https:// whenever possible 
• create a navigational page for users
• show useful 404 pages.