Test your knowledge: The purpose of search engine optimization (SEO)

 

Question 1 Why is search engine optimization (SEO) important?
  • It helps more accurately serve advertisements to potential customers.
  • It helps organize a series of marketing strategies to turn potential customers into paying customers.
  • It helps a search engine understand a website’s content and possibly display it when someone searches for a business’s products or services.
  • It helps a marketer better understand the potential customers they are creating marketing materials for.

Question 2 Search engine optimization (SEO) may include which of the following tasks? Select all that apply.


  • Create ads that display in a search engine.
  • Technical website development.
  • Keyword research.
  • Review website content or structure.



Question 3 Which of the following are steps to consider before implementing SEO? Select all that apply.

  • Know the website or organization’s goals.
  • Brainstorm content for people first.
  • Choose online platforms to place ads on. 
  • Know the customers well.


Question 4 Which of the following are SEO terms you need to know for entry-level jobs in digital marketing or e-commerce? Select all that apply.

  • Customer Persona
  • Keyword research
  • Broken link
  • Meta description



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