Weekly challenge 4 Graded Quiz

 Question 1. Fill in the blank: Information about a company’s total number of social media followers is an example of _____.

• marketing touchpoints
• visualization
• data
• Key performance indicators (KPIs)

Question 2.  Which of the following refers to performance marketing? Select all that apply.

• It includes performance metrics like a number of impressions or cost per click on paid ads.
• Customer behavior is not important.
• There are very few ways to measure performance.
• It focuses on measurable results like clicks and conversions.

Question 3.  In what ways do digital marketers gain insights from data? Select three answers. 

• Data modeling
• Data analysis
• Data pulling
• Data reporting

Question 4.  A software company spends $100 on an ad. They make $150 as a result of that ad. The revenue they gained is 150%. What is this performance metric called?

• Clicks
• Customer lifetime value 
• Targets 
• ROAS (return on ad spend)

Question 5. Fill in the blank: The process of determining which content and channels are responsible for generating leads, conversions, or sign-ups is called _____.

• data reporting
• data analytics
• attribution 
• KPI

Question 6. Which of the following attribution models assigns equal credit to each touchpoint along the customer journey?

• Click attribution
• Data-driven attribution
• First-click attribution
• Linear attribution

Question 7. Consider the following scenario:

A digital marketing team is analyzing recent sales data. They notice that customers are frequently engaging with a specific ad, but sales are low. They want to convince stakeholders to use a data-driven attribution model to understand why customers are not taking action. 

• What might the digital marketing team do to convince their stakeholders?
• Present stakeholders with a new line of products designed to increase sales.
• Use data storytelling to share insights with stakeholders.
• Present stakeholders with a new marketing strategy. 

Continue to monitor data, then provide stakeholders with year-end sales revenue.

Question 8. Which of the following are the main components of a data story? Select three answers.

• Visualizations
• Narrative
• Key performance indicators
• Data

Question 9. A marketer is creating a data story and picks data points and insights. What is the next step in creating a data story?

• Select which numbers to highlight 
• Understand which questions to answer
• Create data visualizations
• Build a narrative that conveys the insights effectively

Question 10. A marketer creates charts and infographics as part of their data story. What is this component called?

• Story design
• Narrative 
• Data visualization 
• Data