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Test your knowledge: Keyword research and website structure Week 2

Question 1 Which of the following best describes keyword research? The process of finding the terms people use in the search engine. The process of creating fictional representations of ideal customers. The process of increasing the visibility of webpages in the search engines. The process of placing advertisements within the search engine.  Question 2 Fill in the blank: _____ refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in the search results. Keyword stuffing Keyword analysis Keyword relevance Keyword ranking Question 3 Which of the following are reasons to plan out a website’s structure? Select all that apply. Improve user experience  Spend less on advertising Create a consistent and readable URL structure Assist the search engine crawlers Question 4 Which of the following are tips to consider when creating a website’s structure and navigation? Select all that apply. Ensure some pages are not reachable by any internal...
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Test your knowledge: The purpose of search engine optimization (SEO)

  Question 1 Why is search engine optimization (SEO) important? It helps more accurately serve advertisements to potential customers. It helps organize a series of marketing strategies to turn potential customers into paying customers. It helps a search engine understand a website’s content and possibly display it when someone searches for a business’s products or services. It helps a marketer better understand the potential customers they are creating marketing materials for. Question 2 Search engine optimization (SEO) may include which of the following tasks? Select all that apply. Create ads that display in a search engine. Technical website development. Keyword research. Review website content or structure. Question 3 Which of the following are steps to consider before implementing SEO? Select all that apply. Know the website or organization’s goals. Brainstorm content for people first. Choose online platforms to place ads on.  Know the customers well. Question 4 Which of ...
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Practice Quiz.

. Question 1 What are the main processes the Google search engine uses to organize information online? Select three. Serving Indexing  Crawling Deleting Question 2 In the context of a search engine, what is automated software that helps locate information to answer a user’s query? Keyword Crawler Algorithm  Website Question 3 What are some factors that the Google search engine considers when ranking websites?  Select three. Usability of the webpages  Quality of the content  Meaning of the query Amount of the paid placement.  Question 4 Which of the following features can you find in the search engine results pages (SERPs)? Select all that apply. Videos    Featured snippet Google Index Rich results
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Weekly challenge 4 Graded Quiz

 Question 1. Fill in the blank: Information about a company’s total number of social media followers is an example of _____. marketing touchpoints visualization data Key performance indicators (KPIs) Question 2.  Which of the following refers to performance marketing? Select all that apply. It includes performance metrics like a number of impressions or cost per click on paid ads. Customer behavior is not important. There are very few ways to measure performance. It focuses on measurable results like clicks and conversions. Question 3.  In what ways do digital marketers gain insights from data? Select three answers.  Data modeling Data analysis Data pulling Data reporting Question 4.  A software company spends $100 on an ad. They make $150 as a result of that ad. The revenue they gained is 150%. What is this performance metric called? Clicks Customer lifetime value  Targets  ROAS (return on ad spend) Question 5. Fill in the blank: The process of determ...
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